Rakuten logo

Rakuten

Read 36676 verified reviews for Rakuten. See ratings, business responses, and what customers really think.

rakuten.com

Tokyo, JP

e-commerce-retail

Founded: 1997

Employees: 25000-29999

Rating: 4.6/5Based on 36676 Reviews

GuardScore is based on recency, verified reviews, and review volume.

Learn more about GuardScore

Customer reviews for Rakuten

  1. DarkRogue_opRating: 5/5Verified

    works great, no bugs, fast. what more do you want fr imo

  2. VoidDragon420Rating: 5/5Verified

    Increíble

    Muy contento. Llegó antes de lo esperado y todo en perfectas condiciones.

  3. DarkLynx_gamingRating: 3/5

    It's ok

    three stars because its fine but fine isnt good enough for what they charge.

  4. BlazeCode_tvRating: 5/5

    works great, no bugs, fast. what more do you want fr!

  5. xXBlade2025Rating: 3/5

    gets the job done but the competition is catching up. needs to keep improving ngl

  6. BlazeLord88Rating: 5/5Verified

    Top

    La verdad que me sorprendió para bien. Pensé que iba a ser como las demás y no, funciona de lujo ngl

  7. StormGlitch_opRating: 5/5

    Highly recommend

    lowkey underrated tbh. doesnt get the hype but quality is there. definitely recommend personally

  8. xXWarrior360Rating: 4/5Verified

    solid product, would give 5 stars if support was faster. everything else is on point!

  9. XXFox_liveRating: 3/5Verified

    Mixed feelings

    Its ok i guess. does the job but nothing special. a bit pricey for what it is imo

  10. VoidBomb_hdRating: 3/5

    Suficiente

    ni bien ni mal. para lo que necesito sirve pero no me entusiasma especialmente imo

About Rakuten: Reviews

Pros

  • Extensive cashback rewards incentivize frequent user engagement
  • Wide range of services including e-commerce, fintech, and telecom
  • Global reach with a strong brand presence in multiple markets

Cons

  • Complex service offerings can confuse new users
  • Customer service experiences vary across regions
  • Occasional technical issues on the platform reported by users

Business Description

**What is Rakuten?** Rakuten was founded in February 1997 by Hiroshi Mikitani in Tokyo, Japan. It has grown to become a multinational company with over 29,000 employees worldwide. Rakuten operates across several sectors including e-commerce, fintech, telecommunications, and digital content. Its primary target audiences include consumers who shop online as well as businesses requiring fintech and telecom services. **How does it work?** Rakuten’s platform integrates multiple services such as an extensive online marketplace that offers products from thousands of stores, a cashback rewards program, and fintech solutions including payment methods. The company also operates telecommunications services and digital content distribution, leveraging its technology infrastructure to deliver these offerings globally. Users can access Rakuten’s services through websites and mobile apps that provide shopping, cashback, and digital service functionalities. **Products and services** Rakuten offers a large online marketplace with over 3,500 partner stores where members can shop and earn cashback rewards. It provides fintech products like payment gateways and digital wallets, telecommunications services, and digital content streaming. The cashback program has paid members billions, emphasizing the company’s e-commerce focus. Rakuten’s model includes coupon services and a broad digital ecosystem serving both consumers and businesses internationally.

How is the GuardScore calculated?

Recency · Recent reviews carry more weight than older ones, reflecting the current customer experience.

Verified reviews · Only reviews from real, verified customers are counted in the GuardScore.

Volume · The more reviews a business has, the more reliable and stable its GuardScore becomes.

Learn more about GuardScore
cashback-programe-commerce-marketplacedigital-paymentstelecom-servicesonline-shoppingcoupon-servicesloyalty-rewards

Business activity: Rakuten

Response rate: 0%

Frequently Asked Questions about Rakuten

Why is my cashback showing as pending and not available?

A lot of users found that cashback can take a while to be confirmed, sometimes several days or even weeks. It's usually because the retailers Rakuten partners with verify transactions at their own pace, so just hang tight if it's still pending.

What should I do if I have issues with customer support?

Honestly, many users have expressed frustration with Rakuten's customer service, noting long wait times and unresolved issues. It's worth trying to contact them through different channels, like social media, since some people report getting quicker responses that way.

Are there hidden fees when I shop on Rakuten?

Most people say that Rakuten doesn’t charge hidden fees directly when you shop, but some users have experienced unexpected charges when making purchases through certain partners. It’s a good idea to check the terms and conditions of each store before you complete a purchase.

Is Rakuten a trustworthy marketplace to shop from?

There are mixed reviews about trustworthiness; some users have had great experiences, while others have raised concerns about scams or unreliable service. It seems like checking seller ratings and reviews is crucial before making a purchase.

What happens if my cashback doesn't show up after a purchase?

Some users ran into issues where cashback didn't appear immediately after buying, which can be super frustrating. Be sure to check if you followed all the cashback guidelines and consider reaching out to customer service if it doesn't show up after a reasonable time.

Why do some users say Rakuten is a scam?

There are definitely some complaints floating around about questionable business practices, but many users also defend Rakuten, insisting they haven't had major problems. It’s good to do a bit of research and listen to both sides before forming an opinion.