Why does GuardOpinion exist?
In a world where companies can pay to remove negative reviews, inflate ratings artificially, or silence unhappy customers — consumers have lost trust in online reviews. We were created to change that.
On GuardOpinion, no company can pay to delete a review, improve their score artificially, or stand out above the competition through payments. Radical transparency — for everyone.
- No company can pay to remove a review
- No artificial score inflation
- No paid preferential treatment in results
The process
How GuardOpinion works
STEP 01
The consumer writes their real experience
Anyone who has interacted with a company can share their honest experience on our platform, positive or negative.
STEP 02
AI and moderators verify authenticity
Our AI systems and human moderators analyze every review to detect fake, incentivized, or manipulated feedback.
STEP 03
The review is published and TrustScore updates
Reviews that pass publication checks are published on the company profile and the TrustScore is recalculated in real time.
What guides us
Our principles
Independence
No company can pay to manipulate their reputation on our platform. Our decisions are made independently of any commercial relationship.
Transparency
We publish quarterly transparency reports with statistics on fake review detection and moderation actions.
Equality
Every business — regardless of size, plan, or revenue — is held to the same moderation standards.
Continuous improvement
Our fraud detection systems are updated constantly as review manipulation tactics evolve.
How we build trust
GuardOpinion separates commercial tools from review integrity. Reviews are evaluated under the same publication standards whether a company is claimed, unclaimed, free or paid.
Our team
GuardOpinion is operated by GUARDOPINION LTD, incorporated in England and Wales (Company No. 17170105) on 20 April 2026.
Contact us
General inquiries: [email protected]
Legal: [email protected]
GUARDOPINION LTD — 66 Paul Street, London, EC2A 4NA, United Kingdom · Tel: +44 1536 857826